Friday May 28, 2021

"The State of Strategic Communications in 2021"

Chris Guizlo

Vice President The Fearey Group

Introduced by: John Martinka

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News and social media make it easy to access information, but it’s also hard to understand how to block out the noise. For businesses and organizations, it’s even harder to breakthrough and tell your own story. In this presentation, Chris Guizlo, vice president at Seattle-based PR firm Fearey, will discuss:

  • The current state of the news landscape in the Pacific Northwest
  • Impact of social media on the news landscape
  • What businesses and organizations need to know to create strategic communications strategies in 2021
  • How to prepare for when the worst strikes, creating a crisis communications plan

About the Speaker

Chris Guizlo is a vice president at Fearey, a leading Seattle-based public relations, social media and crisis communications firm. At Fearey, Chris leads the firm’s sports, professional services and crisis communications practices. For almost a decade, Chris has helped clients respond to some of the biggest crisis incidents on the West Coast. From construction accidents to multi-year litigation and incidents at cities from accidents to officer-involved injuries. Additionally, Chris has been a part of some of the biggest sports stories of the past five years, including supporting the City of Seattle’s effort to rebuild the Seattle Center Arena and also supporting the Seattle Kraken and Climate Pledge Arena teams as they bring hockey, basketball, music and entertainment back to Seattle Center.