Bill Price - President
Driva Solutions, A LimeBridge Global Alliance founding partner
Customer experience is now viewed as more important than pricing or the other classic marketing “P” words. Customers have more choice, share their good and bad stories widely, and will change when companies don’t meet their needs — spoken or unspoken. Companies that are removing friction and striving to make it easy to work with them, “frictionless organizations”, are on the path to retain their customers and their staff, and thereby sustain higher levels of profitability. In this presentation, Bill Price will share findings that he and his co-author uncovered after interviewing 14 organizations that are becoming frictionless, and will profiles nine steps with specific examples including “Eliminate” and “Learn”.
About the Speaker