Friday Sep 12, 2014

Sports Marketing

Pete Moran

President / Founder Rezin Sports Marketing Seattle, Washington

Scribe: Megan Sweeters Editor: Jim Kindsvater Introduced by: Bob Holert

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In this issue

Pete Moran, President and Founder of Rezin Sports Marketing takes us through his career as Marketing Manager with Red Bull, lessons learned from twelve years at Red Bull and the launching of his own Sports Marketing firm, Rezin Sports Marketing.  Club news includes information on the wrap up of our BBRC Golf Tournament, a Membership Moment by Brad Baumann, October Adoption Party, Rotaract and Memorial for Norm Johnson.


Bob Holert introduced our guest speaker, Pete Moran.  In 2009, Pete founded his own Sports Marketing Company, Rezin, to align brands with athletes and provide brand consulting.  His career in Sports Marketing sprung from his family background in radio, an “attention disorder”, and a love for skiing and the outdoors. As Marketing Manager for Intrawest at Snowshoe Mountain Development, and later in roles as Marketing Manager for Red Bull North America and Sports Marketing Manager for the Western region, Pete shared experience of leading Red Bull to number one in the energy drink category, working A-level athletes and producing top level  events. Also, he shared lessons learned from the Red Bull experience, like “why less in more, ok to say no and warnings about the logo graveyard”.

After 12 years with Red Bull, Pete decided to start his own Sports Marketing Company which aligns brands with athletes and provides brand consulting.  The company started with two clients; Kassey Keller of the Seattle Sounders and Josh Brown of the New York Giants.  With a mission and vision to be aligned with good and like-minded people, to be the “Best in Field”, to bring ideas (often crazy ideas) to reality while having fun and treating clients like family, the company has now grown to represent ten clients, including Marshawn Lynch and Marcus Trufant of the Seattle Seahawks, and over twenty brands, including Anheuser-Busch, Rockstar, Muscle Milk, Starbucks and Vita Coco.

Going forward, Rezin will continue to bring ideas to life with a focus to do what has not been done before, staying true to the mission and doing the right thing.

Club Business

Invocation and Introduction of Visiting Rotarians and Guests

Tom Helbling gave the Invocation and led the pledge, and Girish Bhatia introduced visiting Rotarians and Guests.

BBRC Golf Tournament

John Schwager provided a BBRC Golf Tournament Wrap Up reporting we had 93 golfers take to course on September 8th and raised net revenue of $38,000!  John announced each of our Major and General Sponsors that supported this year’s tournament.  A special flag acknowledging the incredible support of those sponsors will be displayed during our weekly meetings for the remainder of the Rotary year.  Thank you so much to everyone for making the BBRC Golf Tournament a huge success!

Membership Minute

Brad Baumann shared his Rotary story.  Brad has volunteered service with various organizations throughout his life, and joined BBRC in August of 2010 following a breakfast invite from a co-worker and a warm welcome from fellow Rotarians.  Six months into his membership, Brad took on the role as Treasurer!  This experience gave him the opportunity to be more involved and learn quickly of the all club and board activities.

Rotarian of the Month

Wendi announced that now that Brad is no longer Treasurer and on the Board, she can now award him August Rotarian of the Month to thank him for his time, dedication, and service during his tenure as BBRC Treasurer.  Congratulations and a BIG BBRC THANK YOU BRAD!!

Adoption Party

Girish Bhatia and Madeline Gauthier provided an update on the Adoption Party scheduled for Saturday, October 4th.  Drivers are still needed!! Please complete the DSHS Background Authorization and submit to Girish.  Also, Madeline needs help with various duties before and during the Adoption Party.  Please call and sign up today!

September – New Generation Month

Rotaract brings together people ages 18-30 in universities and communities worldwide to organize service activities, develop leadership and professional skills, and have fun.  BBRC is supporting a new Bellevue Rotaract Club and recruitment has been successful with members from universities, local business and non-profits… favoring “local establishments” for initial meeting location.  Tanya Franzen-Garrett also announced that Bellevue Rotaract Club is joining the Woodinville Rotaract club in the EZ Rocks Skate for the Cure this weekend, Sept. 20th and 21st.

Norm Johnson Memorial

Join us for a brief recognition for Norm Johnson’s role in the development of the Spray Playground at Crossroads Community Park on September 22nd at 12 noon.  A plaque in honor of Norm has been placed on the boat at the Spray Playground; SS Norm Johnson.  Cookies and coffee will be provided beginning at 11:45 a.m. followed by a 30 minute recognition ceremony.

Last Minute Announcements

  1. Rotary First Harvest on Saturday
  2. Reville Scribes Needed
  3. Membership Meeting – Wednesday @ 5:30
  4. Golfers – Pick up a Backpack


About the Speaker

A native of Salem, Va., Moran started his career as marketing manager for Intrawest at Snowshoe Mountain development. Moran later accepted the role as marketing manager for Red Bull North America. During that time, Moran led Red Bull to be number one in the energy drink category. He later took over as sports marketing manager for the Western region where he worked with A-level athletes and produced many top level Red Bull events. After 12 years with Red Bull, Pete decided to start his own Sports Marketing company in 2009 and has been aligning brands with athletes and brand consulting ever since.