Since my last missive, it is wonderful to see the involvement of members in bringing our M³ Vision to life for our club. My latest President Update provides more information about our Back to Basics plan for 2017-18.
Update with respect to the progress we are making our “Back to Basics” Strategy (also known as the M³ Vision). Our goal is to reach a level of sustainability in our club by refocusing on our Mission, growing our Membership and securing the Money that will help support our work in the community and beyond.
The wrap up for the All in for Autism event that was held on 23rd April, 2017. We had a successful event that led to us raising over $135K from our sponsors and participants. After expenses these funds will be will be disbursed to our partners: Kindering and Special Olympics Washington, plus Rotary projects that benefit children and families locally and internationally.
We are in the home straight. The hard work accomplished by the team over the last few months is now coming to fruition with momentum starting to show in registrations. We secured the front page of the Bellevue Reporter print edition, which went out to 35K households this Friday. The weather is improving and our social media outreach remains active. Now we finish the remaining tasks to ensure a great race day on the 23rd April.
We truly kicked off Autism Awareness Month with the Mayoral Proclamation and Mimi Siegel being awarded the All in for Autism Leadership Award on the 7th April. We will have a story picked up by the Bellevue Reporter on Monday. Registrations continue to show growth and revenue is still strong. We now need to push our sponsors and other avenues to make sure we get more registrations.
A healthy jump in registrations (36.1%) and volunteers (73.3%) marks this week’s update. This is encouraging as we are seeing average price per registration holding at $30.70. Our progress with the All in for Autism meeting on 7th April is good – our guests and Bellevue Reporter are confirmed and we are working on b-roll in preparation. We need to lock in the final media representatives, which will happen this week.
April 7th will be the press event for the Mayor’s Proclamation. We are coordinating our efforts to make this event happen effectively. T-shirts are designed in the hands of the vendor. New posters and flyers were delivered to the club. We are starting to see engagement from outreach in registrations with a 17.2% bump this week, which is encouraging. We have secured prizes for 1st, 2nd and 3rd place positions in the 5K and 10K from Kendra Scott.
We have started to plan for the PR event on 7th April. There is a lot to do to make this happen successfully. This is also going to be critical as we need to drive up registrations. In terms of logistics, our collateral will be delivered next week. We will then want to have members pass this out to the community. Revenues are actually tracking with last year and volunteers are tracking ahead in comparison to last year.
We have received the event permit from the City of Bellevue. We have also secured support from MOVIN and 98.9 ROCK have agreed to support event with PSA and Booths, which will boost PR. Preparations for promotional support (Mayor Proclamation/Company/Discounts) are underway. Collaterals and T-shirts ordered.
Internal skit kicked off to motivate our membership into actively promoting registrations (each member is being asked to find 2 volunteers and 22 runners). Zach Scott spoke to our club as part of his involvement with us and he confirmed that he will actively promote our race. We have made some decisions related to the logistics for the event that relate to the Race Village and our start/finish on the route.